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HeARToscope is a nonprofit organization located in Greenville, North Carolina that focuses on healing trauma through art. HeARToscope had an underdeveloped brand identity and was aiming to broaden their audience reach after launching right before the pandemic started. They were struggling to gain social media followers and attract new donors to help fund their projects. In just three weeks, we presented our client with a comprehensive marketing plan, a fully functional responsive website, and original content for future updates and social media posts.
As part of the Interactive Project for the Public Good class in the iMedia program, I and a team of my fellow cohort members worked to develop a website, marketing strategy, and brand identity. My role as Marketing Strategist played a key part in developing overall content strategy, creating social media plans and calendars, and assisted in design and UX decisions to create social media plans, assisted in design and UX decisions to maintain consistency in the overall brand.
As part of my role as the Marketing Strategist, I worked closely with the designer on the project to develop a new logo. The original logo presented many challenges and improving it was the first step in strengthening the brand.
I had the privilege of presenting the project to our client alongside our project manager, Jasmine Simmons. We were featured on Today at Elon alongside the other projects in our program. Take a look at the article, photos from the event, and a sample of the presentation.
