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Fitzgerald & Faulkner is a speakeasy in Graham, NC that draws inspiration from literary figures like F. Scott Fitzgerald and William Faulkner. F&F occupies a niche in a flooded market of local breweries. Our goal was to increase their customer base by deepening the brand story and strengthening their voic Situated directly above a popular brunch spot for local college students, its location and distinctive theme offers the perfect opportunity to draw in new customers looking for an experiential escape.
I partnered with Ben Johnson and Madeleine Horrell to create a multimedia marketing strategy for Fitz & Faulkner. My role on the team primarily involved the ncluding branded materials such a menu redesign, updated brand guidelines, and a stronger visual identity.
Check out the brand guide!
